How Electronic Arts is reacting to the esports explosion

Electronic Arts states that competitive video gaming is naturally constructed into its multiplayer in titles such as Battleground, Madden NFL, and FIFA. The surge in esports has triggered the company to believe long and difficult about the opportunities for its games in the field of competitive gaming.To address this challenge and chance, Matt Bilbey was …

Electronic Arts will ‘push forward’ with loot boxes in future games

Loot boxes have been a real source of trouble for Electronic Arts in recent months, beginning with a furor over their implementation last year in Star Wars: Battlefront 2, and growing from there into a wave of international criticism. Yet in a recent earnings call, EA chief executive Andrew Wilson said the company is going …